Klarna
What: Rebrand and campaigns
Why: Strengthen brand trust and recognition worldwide
Scope: Creative direction, creative strategy, copy direction
Crafted a playful new voice, visual identity and creative principles for Klarna to guide the creation of all marketing and advertising content.
Brought the refreshed brand to life through impactful global campaigns and visual assets.
Nominated Swedish Design Awards
V&A
What: Strategic storytelling
Why: Guide messaging for the launch of V&A East
Scope: Storytelling consultancy, creative strategy
Defined bold narratives and key messaging for the launch of V&A East, to engage audiences and media alike in this visionary new chapter in the story of the historic institution.
The FA
What: Campaigns
Why: Inspire the next generation of football heroes and fans
Scope: Copy direction, creative direction
Provided copy and creative direction for campaigns and brand films aimed at firing up football fanatics and up-and-coming talents to engage with the beautiful game.
Consulted with key members of The FA’s management and coaching teams to craft hero messaging for core programmes.
Vogue
What: Strategic storytelling
Why: Introduce the world to Vogue International
Scope: Storytelling consultancy, creative strategy
Grounded in strategy, crafted hero storytelling to define the role of Vogue International on the global fashion and luxury stage, informed by an in-depth interview process with key players within the organisation.
Omniyat
What: Campaigns and brand identity
Why: To launch new luxury developments
Scope: Creative direction, creative strategy, copy direction
Ideated campaigns and developed key messaging and brand identities for new ultra luxury residential and commercial developments across the UAE, to engage an affluent international audience and differentiate each project in a crowded market.
Condé Nast
What: Strategic global storytelling
Why: Define what the brand stands for globally
Scope: Storytelling consultancy, creative strategy
Condé Nast sought to clarify the articulation of their brand purpose across all markets. Working closely with the company’s Chief Executive, President, and Communications and Strategy Directors, we refined extensive research into elegant key messaging used to inspire daily life across the company.
AddOne
What: Creative and copy direction
Why: Finesse identity, user experience and key messaging
Scope: Creative direction, creative strategy, copy direction
Consulted on key messaging, creative direction and UX to clarify and streamline messaging and ensure this game-changing social app made a powerful first impression.